Thursday, May 8, 2008

WWWWW...but How?

photo by Richard DuvalHere is a shot from Richard Duval as the desert blooms during spring 2008 at Joshua Tree National Park for his gallery and stock collections.

Now that we have that info out of the way, I'm wondering: How can this photo be marketed and licensed beyond Richard's primary channels of travel, nature and the like. I start by thinking of conceptual keywords and promotional campaigns where this image works.

Honda's recent campaign: "Tough meets classy," shows Chuck Norris in an elegant dining room. This photo has some of those thematic elements because the prickly cactus plant has a soft glow. A shot like this could provide viewers with a warning message.

Keep thinking about cross-over markets no matter what you are shooting.