Saturday, May 10, 2008

Pump up your Fans

Study the splash pages (click each for larger view) of these four NHL teams playing in their divisional final series. You've heard of The Stanley Cup, right? It's the Holy Grail of Ice Hockey.
  • The powerful layout of the Detroit Red Wings page suggests they have already won the Cup.
  • "Believe" is the keyword for the Dallas Stars. It seems as if they still have a long way to go.
  • The designers at the Pittsburgh Penguins office went out for beerz, eh, and haven't come back yet! Owners chose money over message (a sponsor's logo takes center stage where the Cup should be).
  • The Philadelphia Flyers have positioned the Cup just beyond their grasp.
Are you giving your fans (clients) the right message? If they only see your splash page, is it enough to set you apart from the competition?